Mark Clark: The Super Bowl and its commercials both were flops

Reading Time: 4 minutes

Every year, people tune into the Super Bowl to be entertained by the best of the best – on the field as the best two teams try to claim the title as champions and in the commercials that are played during breaks in the action on the field. Guess what happened in this past Sunday’s Super Bowl between the New England Patriots and the Los Angeles Rams? Nothing of interest to tell the truth.

The game was a total bore – and so were its commercials. The New England Patriots were led to the NFL’s championship by Tom Brady for the sixth time in nine Super Bowls by a score of 13-3. That is the lowest point total of any Super Bowl. Former Georgia running back Sony Michel scored the winning touchdown for the Patriots. In fact, it was the only touchdown by either team in the game.

People will forever wonder what the game would be like had the New Orleans Saints played the New England Patriots or even the Kansas City Chiefs instead of watching the two teams that never lived up to the hype that comes with playing in this game. Kansas City never had a chance to make its case under the NFL’s overtime rules because the Patriots had the football first and scored a touchdown. What if the Chiefs had had the opportunity to possess the football following that touchdown? What if they had scored a touchdown to tie the game and forced the game into sudden death? Maybe the Chiefs could have won and advanced to the Super Bowl. What if New Orleans had not been screwed by the worst no call in the NFL’s playoff history? People will always wonder what if? Forget that, we cannot go back. But, maybe the NFL will move forward and change a couple of rules that will end the stupidity of the overtime rules and allow calls made and not made in the game’s final two minutes to be reviewed by off-field officials. We can always hope, can’t we?

That is enough about the game. There is nothing else to discuss unless you want to talk about the game played by Julian Edelman. If anyone has ever deserved the MVP honor for the Super Bowl, it is Edelman. He only caught 10 passes for 141 yards. Nine of his 10 catches were for first downs. He became the seventh wide receiver to win the Super Bowl’s MVP award and the first since Santonio Holmes in Super Bowl LXIII. Not a bad night at all. But, now is the time to discuss those Super Bowl commercials.

How could anyone – any business – drop $5.25 million for a 30-second advertisement during this game? Talk about a waste of money. Most of these commercials were flops and should never have been made. Really, who cares which beer companies use corn syrup in their brewing process? Not me anyway.

I can count on one hand the commercials that deserve to be considered as “good.” Maybe, just maybe, I would select two or three as “great.” But, only one of the three best was Super Bowl worthy.

I counted 125 commercials that were played during the actual Super Bowl game. I bet you cannot remember most of them. I bet you hope you cannot remember most of them.

The best commercial to me was the one about the First Responders meeting Coach Anthony Lynch. It was a Verizon commercial. There was another one that included the story of AJ McCarron’s accident as a child. It would have rated higher had it not been running for a month or more before the Super Bowl. The other two I liked were the Audi advertisement where the guy saw his grandfather on the front porch of an old home and having him give the guy an Audi. Only problem was that it was a dream. The guy was choking to death and was awakened when he was saved by a fellow office worker. The third one was a Kia advertisement about West Point, Georgia’s people being incredible. Other than these three, I kind of liked the Toyota advertisement where the car was in a pinball machine. 

I am a bit hard on Super Bowl commercials. I usually judge them by how they stack up against the 2014 ad with the puppy escaping to get to the stable with the Clydesdale. At the end of the commercial, the horses prevent the guy at the stable from returning the puppy to his home. The puppy leads the Clydesdales back to the stables. That is the greatest Super Bowl commercial ever to me. The next best is the Clydesdale seeing his old trainer at a parade and escaping to go to him to show he still remembers him.

Maybe next year will be a better year for the game and for the commercials. It is truly unusual to see both the game and the commercials as a group flop. But, they sure did this year.

Mark Clark is a local sports writer for The Citizen of East Alabama.