Editorial: Small Business Saturday is here

Small Business Saturday is here! Black Friday has become the biggest shopping day of the year, but Small Business Saturday makes a huge impact for the local economy and local business owners. 

Small Business Saturday began Nov. 27, 2010, as a way to encourage shoppers to patronize brick and mortar businesses, especially in a time when online shopping is at an all-time high. 

To encourage Small Business Saturday, this newspaper teamed up with the East Alabama Chamber of Commerce for a local scavenger hunt. On page 5, there is a grid of businesses that are offering discounts on merchandise or food. Go visit those businesses. While you’re there, get the owner or manager to sign their coupon grid. Visit 15 of the businesses then fill out the registration form on page 4. Bring it to our office or the chamber office by Dec. 3 for a chance to win $250 in gift cards to businesses that participated. 

You don’t have to make a purchase to get the grid signed, but we certainly encourage you to check out each business, explore new merchandise or food, buy something you like, but definitely remember to go back. 

It’s an important time for local businesses. Local business owners generously support many organizations and activities in our community, such as youth teams, yearbook operations, cheerleaders, non-profits, and just about anyone else who walks into the store looking for a sponsorship. Local business owners are part of our community. If you have an issue in the store, there is an actual person to whom you can speak. You can leave a positive review online, sure, but you can also leave it with the sales person who helped you. That would probably make their day! 

There’s shopping going on all around you this time of the year. Don’t miss the magic of walking around a store by making all your purchases online. Check out some local businesses this Saturday. As always, we hope you have a happy Thanksgiving and a safe Black Friday. 

By Denise DuBois, Executive Editor