PYEONGCHANG, South Korea–(BUSINESS WIRE)–Feb 9, 2018–1,218 Intel® Shooting Star™ drones made history for the Olympic Winter Games PyeongChang 2018 Opening Ceremony with the Winter Olympics’ first-ever drone light show that also set a Guinness World Records* title for the “most unmanned aerial vehicles airborne simultaneously.” The world record flight was prerecorded for the event. Three hundred Intel Shooting Star drones flew live at the opening ceremony and dazzled the audience with the Olympic rings.
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The Intel drone light show team produces the Olympic Winter Games PyeongChang 2018 Opening Ceremony drone light show, featuring Intel Shooting Star drones. (Credit: Intel Corporation)
Intel Shooting Star drones will also celebrate athletes throughout the games with performances during the nightly victory ceremonies, lighting up the sky with colorful aerial routines. Intel is reimagining the future of entertainment at the Olympic Winter Games with the first drone light show performances of their kind.
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Kicking off the 2018 Olympic Winter Games in PyeongChang, viewers from around the globe were treated to a record-breaking light show during the opening ceremony that surpassed Intel’s previous record of 500 drones flown simultaneously in Germany in 2016. Intel designed and developed custom animations for the opening ceremony and nightly victory ceremony performances, which include animations of different sports and various Olympic-related logos including the formation of the iconic Olympic rings.
“The Olympics are a time when the sports and entertainment industries are buzzing with record-setting performances, so it was the perfect stage for Intel Shooting Star drones and our team to set their own kind of record,” said Natalie Cheung, general manager of Intel’s drone light show team. “It’s an honor to celebrate athletes from every corner of the world during the Opening Ceremony and victory ceremonies, and we hope that the nightly Intel drone light shows add to the magic of this unforgettable, once-in-a-lifetime experience.”
“It’s been exciting for us to partner with Intel on the Winter Olympics, as they continue to push the limits with their advanced drone light show technologies,” said Sam Prosser, commercial director EMEA APAC Guinness World Records. “From flying 100 drones simultaneously in 2015, to 500 drones in 2016, and now more than 1,000 drones – the sky is the limit with entertaining through Intel drone light shows.”
Following the PyeongChang 2018 Opening Ceremony, Intel also ran a 30-second ad spot featuring the power of Intel Shooting Star drones and their unique entertainment possibilities.
As a member of “The Olympic Partner” (TOP) worldwide sponsorship program, Intel is helping to transform the fan experience by creating immersive opportunities for viewers to be a part of the Olympic Games.
The Intel Shooting Star drones are a type of unmanned aerial vehicle (UAV) specifically designed for entertainment purposes, equipped with LED lights that can create countless color combinations and easily be programmed for any animation. The fleet of drones is controlled by one pilot.
“We are honored to have Intel drones playing several roles at the Olympic Games,” said Anil Nanduri, vice president and general manager, Intel Drone Group. “Not unlike the athletes competing in the events, we continue to push to innovate and develop the drone technologies that inspire people all over the world.”
For full details on Intel Shooting Star drones, visit the drone show fact sheet. For more information on Intel’s TOP worldwide sponsorship, visit the company’s Olympic Games news portal, which includes an interactive map of Intel’s activities in PyeongChang. For all other details regarding the Olympic Winter Games PyeongChang 2018, visit www.olympic.org.
1 All performances are wind- and weather-permitting.
Intel (NASDAQ: INTC) expands the boundaries of technology to make the most amazing experiences possible. Information about Intel can be found at newsroom.intel.com and intel.com.
Intel, the Intel logo and Intel Shooting Star are trademarks of Intel Corporation or its subsidiaries in the U.S. and/or other countries.
*Other names and brands may be claimed as the property of others.
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CONTACT: for Intel Corporation
Jason Farrell, 602-799-5759
Sophie Isacowitz, 917-837-4772
Stephanie Matthew, 669-342-8736
Ashley Wallace, 973-452-1874
KEYWORD: ASIA PACIFIC SOUTH KOREA
INDUSTRY KEYWORD: ENTERTAINMENT OTHER SPORTS TECHNOLOGY HARDWARE EVENTS/CONCERTS SPORTS
SOURCE: Intel Corporation
Copyright Business Wire 2018.
PUB: 02/09/2018 08:00 AM/DISC: 02/09/2018 08:00 AM